• the

    Future Purpose



    Helping non-profits

    anticipate & create the Future

  • Are you the CEO or Founder

    of a growing non-profit?

    Would you like to lead a more

    resilient, relevant, impactful organisation?

  • Are you missing an 'easy win'?

    Consider that current challenges that you are facing are at least in part,

    a result of your previous strategic decisions.

    When you carry out strategy development are you...?


    Focused on your organisation

    and the internal dynamics (because now’s not the time for additional complexity and yes you do know that's the wrong answer but it's sooo busy...)


    AND carrying out some external analysis

    of the current environment as you see it, the current external risks and opportunities, the competitors, and you’ve listened to your stakeholders


    AND considering how the world is changing

    you’re aware of the relevant emerging trends and how they will affect the future needs and demands of your community and beneficiaries

    If you're not at C

    then this could be directly responsible for more of your current challenges than you've considered

  • Welcome to the Future Purpose Project


    Before anyone starts hyperventilating at the mere idea of

    needing to Predict The Future as well as deliver the day job,

    we’d better explain ourselves.

    Our Mission

    To help non-profits anticipate and create a greater Future

    Our Approach

    To provide clear, pragmatic, efficient tools and support

    that make it EASY

    Our Support

    Articles, resources, webinars, talks, consultancy

  • Move the Needle

    When you integrate Future Purpose Thinking into your strategy development,

    you move the needle on the top three challenges for non-profits;

    Generating sustainable income - Communicating impact - Strengthening organisational capacity

    through the engagement and retention of

    Donors - Public & Supporters - Staff & Volunteers


    You win respect of intelligent donors looking to support innovative organisations who have ‘gone the extra step.’

    Your forward thinking strengthens your ability to navigate implementation challenges and report better outcomes for donors and your community


    You win the support of the public when your communications can link your mission and storytelling to ‘how the world is changing’. You can keep your news-feed fresh as you relate your work to trends in the news.

    Your results build trust & strengthen your reputation


    You win the interest of appropriately skilled staff (particularly millennials with tech skills) and your forward thinking & decision making inspire team confidence and commitment.

    The staff capability and positivity strengthens all aspects of organisation capacity.

    Ultimately, you do more, better, for the community that you serve.

    We'd like to help.

  • Outcomes

    When you make the choice to anticipate and create the Future you lead an organisation that is and stays

    relevant, resilient and responsive.

    Benefits include greater:


    We can visualise our role in the Future. There is a clearer context for current decision making.


    Having looked into the Future we are more confident that our team can navigate a world of complexity and uncertainty.


    Our quality of thinking, problem-solving and capacity to innovate has improved. We have and hire the right people for the long term.


    There is a greater sense of unity, greater agreement in the face of challenges. The process itself is bonding.


    The team buy into the importance and relevance of our Vision and are motivated to make that difference.


    We are effectively delivering and developing the right services and support for people and planet now and in the Future.

  • As an aside

    We don't want to dwell on it but...

    If you develop your strategy based on a limited view of the world as it is now,

    not where it is going.

    If you don’t take account of the emerging trends and spot the seeds of change,

    this could jeopardise your organisation's

    effectiveness, relevance and possibly existence.

    If you’re a leader, we’re talking about your legacy

  • Who

    A Disclaimer - we’re not those people

    There’s a bunch of supercool smart types who work full time in the discipline of Futurism / Strategic Foresight.

    They carry out analysis and research, identify emerging trends and speculate on their relevance.

    We’re not those people.

    We read and share their painstakingly researched analysis

    because what gets us excited is the grounded and pragmatic question:

    How do we help you

    integrate Future Purpose thinking into your strategy


    Just a soupcon, a smidge, a nod of Strategic Foresight.

    This is not about trying to get the Future 'Right'

    but helping you to avoid the implications of failing to think about it all.

  • Jane Cockerell


    Jane has twenty years of experience in leading and coaching non-profit teams and organisations globally. She is a qualified Transformative Coach who mentors and advises CEOs, facilitates strategy development and supports teams through phases of change and transition. The breadth of her studies and experience enables her to help develop solutions that address the 'practical and psychological' drivers of conscious strategic leadership.

    She speaks internationally and volunteers as Chair of 52 Lives, as a Mentor with the Aspire Foundation and as a Strategy Advisor with the Foundation for Social Improvement. In real life, she travels widely, loves walking in nature and lifting heavy things, gets over-excited about quality stationery and has been crowned the World’s Best Ninja Auntie Camp-Builder.

    More about Jane here

    Anna Biuso


    Anna is passionate about supporting non-profits to plan for the future, particularly in the field of education. Her goal with the Future Purpose Project is to scan literature and curate information that provides the most relevant and impactful trends in a clear and easily accessible manner and she is the lead author on our White Papers. She’s from the US and took her B.A. in New York at Geneseo, came to the UK and gained her Masters in International Education and Development from the University of Sussex. She then moved to Ireland where she worked at the National Centre for Guidance in Education and now with CAPA The Global Education Network.

    Currently, she’s living in Dublin and enjoys reading, running, and wandering around the city people-watching.

    More about Anna here

  • Sector Specific White Papers

    Click to download our latest White Paper below

  • Blogishness

    Thoughts, musings, and ruminations about the future for non-profits.

    The eagle-eyed among you may have noticed little so far here about the climate crisis. In honesty...
    Following Anna's blog I have also watched the Cambridge Analytica documentary, The Great Hack. It...
    Recently, I began watching the Netflix documentary ‘The Great Hack.’ It’s been receiving loads of...
    A while ago I attended an AI Summit at the Excel centre as part of London Tech Week, The morning...
    This past week, I went to a Tech for Good event in Dublin. Tech for Good Dublin hosts events...
    As a teenager, I remember learning in school how maps often displayed the biases of those that...
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